In a world where the entire scenario is shifted online, online advertising has been gaining more popularity. In this scenario, businesses try every way possible to create awareness about their brand among the general public and boost their growth. They do this by running online ad campaigns, social media advertisements, and more to reach out to their prospective customers.
One such form of digital advertising is Pay Per Click advertising. It is a form of paid digital marketing advertisers pay a fee every time their ad is clicked. These ads can be run anywhere, From search engines to social media networks like Twitter, Facebook, Instagram, LinkedIn, and more.
People often wonder why should they pay to appear on Google search results when they can get their website shown for free? Absolutely, you can do so but you need to remember that it is not easy to drive ‘free traffic’ on your webpage. Your site is one among the many sites that offer similar services to you and you don’t want your prospects to find your competitors before you.
The algorithms of Google are designed in a way that they reward the sites having the highest quality with organic rankings. Although it can be a bit of time, effort, and cost taking to get these rankings but believe it, it is all worth it.
If you choose the PPC route, you are likely to save time and have more control over how your listing appears in search results. By using PPC, you have a distinct advantage over your competitors who only use SEO. For example, you are selling shoes, and you run a Google ad about your product. A person searching for shoes comes across your advertisement that includes images, price information, ratings, and more; they are more likely to click on your ad. Another feature of PPC ads is that they can take your customer directly to the landing page where they can buy the product they were looking for.
So, you can say that PPC is powerful when it comes to commercial searches.
Since, PPC is a broad category, it includes various mediums and platforms. Beside this, for the better functioning of your Google Ad, there are three things you need to ensure beforehand.
Google Search Ads are perhaps one of the most recognized form of PPC Ads. They appear above of beside the search results of Google. So, if a person searches for a product or service that your business offers, your ad can be the first visible thing to them in search results.
Set up a Search Ad campaign by writing your ad copy, selecting the keywords you wish to be shown for, and then selecting your daily budget.
The purchase of your product is in hands of the customer. You need to have a comprehensive understanding of your ideal buyer. Having knowledge about the interest of the group of people who see or clicks your ad campaigns is very vital for your business. Target audience can be dictated by gender, age, location, interests, location and many other factors.
You should decide on the amount you want to spend on the ads as well as you should have a right bidding options open for you. Also, you should manage your bids properly as they influence the amount of traffic your ads get. Google ads allows you set an average daily budget or a shared budget for an ad campaign. If you are a beginner, it is advisable to start small. Also, a shared budget helps you enjoy the benefits of optimized Ads of your ad campaign.
You are already aware of the fact that Pay Per Click Ads are great form of digital advertising to increase the awareness about your brand. As they allow you with better extensions to reach and achieve your marketing goals more easily, you can align your website traffic and also, increase your sales. Other benefits of Pay Per Click Ads include easy entrance, control, synergy, and contribution to business goals.
By easy entrance we mean, PPC is a quick way to catch up with the digital world’s marketing trends even though you are fallen behind your competitors. While for synergy, with great content creation and marketing, Google ads enable your business to sync up with other marketing ways and channels. SEO is a key player in the online marketing’s scenario so, the better your website is optimized, the better chances are there for your website to be in organic rankings.
Here are some alternative platforms that provide PPC facilities. Each of these have their own benefits.
The biggest player in the game, Google Ads has a global reach as it hold around 78% market share of the worldwide pay per click ad market. Also, it provides greates choice of bidding strategies to its users.
The next best platform after Google Ads, Microsoft ads offers similar packages for PPC ads as Google. It is somehow cheaper than the former platform and has one-third of global reach. If you are looking for a platform where you face less competition then, Bing Ads is your pick.
The social media platform is not unknown to marketers. It is another beast with massive global reach and provides easier targeting for specific interest and demographics. Using Facebook Ads is also beneficial for you as it activates your ads without search. So, it is much easier to reach your prospects.
The social media network for professionals, Linkedin has grown in prominence in recent years. Similarly, it does not only appeal to job seekers. It targets an audience of educated and engaged business leaders who make business decisions around the world.
Bidviser falls somewhere between native advertising network and Google’s Adsense. It is a direct advertising network. It allows its users to create ad campaigns and feature them on various partner websites. This distinct factor of Bidviser sets it apart from the competition. Also, it has some good transparency about where your ads are being featured. Some reports say that Bidviser has as much good quality of ads as Google ads and that too at much affordable prices.
BuySell Ads has wonderful offering for a native advertising platform. It offers extra ad placements and email newsletter placements. This platform also makes it easier for advertisers to be publishers and vice versa.
Pay Per Click ads offer numerous benefits to all businesses. They are admired for their quick results that is generated by targeting the right audience at the right time. You can reach to them is a measurable and cost-effective ways. PPC ads support many aspects of sales and builds awareness about your brand between wide range of audience. PPC has much more to offer to you business.